Amusement parks are open all year round, but the busiest time of year tends to be in the summer. After all, this is when kids are out of school, so their parents usually wait until summer vacation to head to the park. A trip is often more fun in warmer weather, as well.
However, most amusement parks still want to attract visitors even during the winter. In some climates where temperatures are mild all through the year, this may not be a challenge. However, for parks that are located in more northern climes where winters can be cold and snowy, finding a way to bring in visitors is important.
A good way to do so is by setting up rides that have a holiday theme. For example, Christmas carousels can be a great choice for any amusement park. Kids will love to ride around on the back of Rudolph or another reindeer, or pretend that they are riding with Santa Claus in his sleigh.
By setting up such rides, an amusement park operator can ensure that a steady stream of visitors still comes to the park, even when the weather is cold and snow blankets the ground. The numbers might not match those of the height of the summer season, but this is still a good way to keep people coming in.
Other strategies can be used as well. For example, a park might want to reduce its rates during the winter. A family might not be willing to pay $100 or more in December, but they might decide to take a trip if it only cost $25 or the whole family.
There are many techniques that can be employed by a savvy operator. Setting up Christmas-themed rides is just one approach among many.